Mulya.ai
Ticker
BKNG
Scenario
Key Inputs
Revenue est.?Analyst
OP margin est.?hist_ind
Reinvestment est.?avg_lt_ttm
R&D capitalizedNo
Leases factoredNo
Key Assumptions
WACC ?10.0%
ERP ?4.5%
Risk-free rate ?4.1%
Beta (blended) ?1.318
Beta (levered) ?1.453
Terminal OM% ?17.7%
Segment conc. ?66% dominant
Terminal growth ?4.1%
Bond rating ?AA · 0.90%
ROIC option ?Opt 4 · 23.6%
Prob of failure ?0.0%
Pipeline validated · 2026-07-21

BKNG · Booking Holdings Inc.

$181.462026-07-21
Sector: Consumer Cyclical; Industry: Travel Services; Sub-Industry: Hotels, Resorts & Cruise Lines

Intrinsic Value Range Comparison · Mulya.ai

Bull
$141
-22.6% vs market
Base · active
$117
-35.3% vs market
Bear
$103
-43.0% vs market
Mulya.ai vs Analyst IV Comparison?
Bear $103
Base $117
Bull $141
Market $181
Median $220
Market Price $181
Mulya.ai Base $117
Analysts Median $220
Mulya.ai IV range ($103 · $141)
Analysts Range ($175 · $310)
Fundamentals · historical + forward · base
italics = DCF projection
PeriodRevenueRev Gr ?Ops M% ?Tax Rate ?NOPAT ?
Reinvest ?
FCFF ?WACC% ?PV FCFF ?ROIC ?Inv. Cap ?EPS ?P/E
2024.Q1$21.4B27.3%21.5%$4.6B$1.2B$5.8B8.4%0.0%−$3.1B$5.40
2024.Q4$21.4B0.0%27.3%19.3%$4.7B−$821MM$3.9B9.8%0.0%−$3.6B$5.40
2025.Q1$23.7B11.1%31.8%19.4%$6.1B−$458MM$5.6B9.0%0.0%−$5.7B$7.41
2025.Q4$23.7B0.0%31.8%20.9%$6.0B$981MM$7.0B9.8%0.0%−$4.6B$7.41
2026.Q1$27.7B16.6%34.3%21.5%$7.5B$783MM$8.2B8.7%0.0%−$6.3B$7.7515.2
italics below = DCF projection · 10yr Rev CAGR: 6.4%
2027.Q1$30.0B+8.2%34.3%21.3%$8.1B−$929MM$7.2B9.8%$6.5B0.0%−$5.4B$10.1817.8
2028.Q1$32.7B+8.9%31.0%21.2%$8.0B−$1.1B$6.9B9.7%$5.7B0.0%−$4.3B$10.0418.1
2029.Q1$35.4B+8.3%27.6%21.0%$7.7B−$1.1B$6.6B9.6%$5.0B0.0%−$3.1B$9.7218.7
2030.Q1$38.2B+8.0%24.3%20.9%$7.3B−$1.2B$6.1B9.5%$4.2B0.0%−$1.9B$9.2619.6
2031.Q1$40.6B+6.3%17.7%20.7%$5.7B−$1.1B$4.6B9.3%$2.9B0.0%−$874MM$7.1625.3
Term. Yr+$53.8B4.1%17.7%20.0%$7.6B−$1.3B$6.3B8.6%$57.5B23.6%
Active scenario IV: $117 (-35.3% vs market)